Carlos

Developing UX product design projects for clients in the USA, such as Trimble (Video Intelligence project, web-based system for monitoring and securing truck fleets), Wayfair, and Sentinel Video (web-based solution project for truck/car fleet security and monitoring through cameras, dash cams and mobile apps). Creating high-fidelity, interactive prototypes on Axure, Protopie, Sketch App, Photoshop, Illustrator, HMTL, and CSS, as well as static interactive with Trimble visual identity.

• Designing and specifying user interactions for product applications via prototypes, GUI sketches, Mock-ups
• Carrying out field research through user interviews and tests, and translating findings to validate the design
• Conducting in-person and remote usability testing sessions, creating usability test scripts, while documenting and analyzing results as well as training Product Owners, Developers, and QA Analysts
• Developing detailed product design documentation, Personas Mapping, and User Journey that effectively communicates interaction and design ideas to the development team

Technologies:  HTML, CSS, Axure, Protopie, Sketch, Photoshop, Illustrator, Trimble, Usability tests, Documentation, Miro, Hotjar

Datacom is a leading manufacturer of network equipment for data telecommunications in Latin America.  Carlos designed and maintained the information architecture including documentation lists, taxonomy refinement, content and security models, layout navigation, and information forms, developed strategies for improvement, and optimized user experience to meet clients’ expectations.

• Systematized projects by researching browse frame structures, usability testing, and customized modeling
• Created low and high-fidelity prototypes using Axure and workflow to demonstrate the interaction between screens, validating with responsible areas
• Monitored the ERP system effectiveness by conducting card sorting sessions to understand user behavior toward navigation best practices
• Evaluated the user experience through user testing, interviews, and research on the needs, preferences, and information consumption to identify requirements and room for improvement
• Conducted usability testing on all new applications, established accurate trajectories for user-friendly interface and navigation
• Created interface coding using HTML and CSS

Worked for clients in the USA, such as Unation (an event-driven social network in Florida) and Laru (a banking system in California), being responsible for projects related to UX design, Google Analytics, and SEO. Created low and high-fidelity prototypes and participated in meetings with the head of business and design in the USA to validate prototypes.

• Developed responsive interface coding using HTML and CSS in accordance with the development team and wrote semantic HTML using micro-formats (schema.org)
• Managed Google Analytics, including the configuration of properties, user management, conversion funnels, and defined actions and variables to create customized reports for area managers
• Performed both A/B and remote usability tests, monitored heat maps, verified conversion improvements
• SEO project management developed visual and code improvements on the pages, creating a sitemap and indexing on Google, enabling keyword search, content guidelines, and link building

Designed and implemented web-based user interfaces using HTML, CSS, and jQuery, and directed front-end projects from concept to completion. Created user-centered and responsive designs, considering business requirements, user feedback, and usability findings.

• Developed UI projects based on high-level requirements, wireframes, and hi-fidelity prototypes, conducted end-user research and user testing
• Designed and developed high-quality interaction models, user workflows, wireframes, interface mock-ups, and visual designs – from concept to launch on web and mobile applications
• Worked with internal clients, participating in meetings to gather requirements and create a cutting-edge, intuitive user interface
• Planned and executed usability tests and incorporated user feedback into the final product design

• UI Designer at Intermidia (2007-2010)
• Web Design Teacher at Afamidia (2006-2007)
• 3D Modeler at Southlogic Studios (2003)
• UI Designer at VIVO (2001-2005)
• Web Design Teacher at Afamidia (2000-2001)