Bruno

Acted as Marketing Automation SME for multiple clients by designing and implementing best-of-class Marketing Automation, outreach, and campaigns. Delivered multiple Marketo instances setup, including CRM (SFDC) sync and debugging Web Hook setup, custom field management, privacy preference center development, lead scoring models implementation, lead lifecycle models implementation, and contact retention programs

• Executed simple to complex campaigns, from single emails/webinar invites, to multi-step nurturing flows
• Developed simple to complex email assets, from static conventional to complex tokenized 1:1
  personalized message fetching data from custom objects
• Best practices advisory, automated programs templating, senior stakeholders reporting, and how-to guides creation

Brought in to Act as Marketing Automation Lead in the multi-front large-scoped project for critical clients. Supported Digital Market Engagement Dashboard implementation as Marketo SME for Data & Technology Team.

• Implemented API-integrated custom multi-channel nurture programs to drive digital customer journeys
• Established data governance processes for tactical project execution for 3rd party agency
• Mentored new associates on marketing automation and trained 3rd party agency

Operated the lead management processes (scoring, qualification, and routing) in LATAM. Authored and implemented an optimized campaign results QA process.

• Executed cross-regional studies on target audience personas quantification
• Organized and improved an executive summary of on-demand generation results
• Prepared multiple campaign results analysis

Led the marketing plan definition and execution, covering digital marketing campaigns, social media, webinars, customer stories, and live marketing. Led local Marketo Automation activities – multichannel engagement campaigns, live and digital events, A/B testing strategy/execution, CoE improvement, telemarketing campaigns backend, lead database management, lead routing, and executive reporting on campaign metrics.

• Executed live marketing calendar, including large tradeshows and small targeted customer events
• Conceptualized and oversaw Inside Sales campaigns execution, sales funnel review and reporting
• Led the successful SAP CRM implementation for IQS business group in Brazil and shaped new business processes for marketing, sales, customer service, and services areas.
• Managed the marketing budget and reported monthly execution to senior regional leadership
• Coordinated activities of press and advertisement agency
  Mentored and trained two direct reports (Inside Sales Rep and marketing Co-Op)

• Defined and executed multi-channel marketing plan for direct and indirect channels
• Conceptualized and spearheaded local marketing automation activities (Marketo®) – from programs conception, instance operation, lead management, and executive reporting
• Led remote and local cross-functional teams to deliver high-priority business projects, such as Local website, local product handbook, new distributors network, internal branding projects
• Supervised and mentored one marketing assistant
• Tradeshows and business events planning and execution

Spearheaded marketing studies for new product development in multiple industries. Remodeled brand licensing process and led successful multiple licensing projects across LATAM, contributing wit 1MM in yearly net revenue

• Advocated for the Corporate Innovation Center and successfully positioned as a business development hotspot, with 100% growth in the project pipeline for 2015’s fiscal year
• Prepared monthly competitive intelligence reports
• Implemented the brand protection process for Kevlar®, Tyvek®, and Nomex® brands in Latin America
• Spearheaded high-impact projects such as “New go-to-market strategy for thermal protection line of business” and “New Personal Protection Equipment distributors development”